We promise we will not.......

....... Insult you with comments like “it’s only worth what someone will pay” or “buyers expect you to discount price”. In fact, we recommend you do not negotiate on price. Price the business fairly, justify this value and we will get you your price. If you engage in the never-ending battle over price it is likely you will lose the sale or destroy the positive rapport you need with the buyer.

....... Ignore the after closing consequence of the transaction on the buyer and/or the business just to get a commission check. We strive for balance, structuring the sale to obtain the maximum value for the seller while working to provide for the future success of business. We endeavor to assure each side of the transaction acts in good faith.

....... Underestimate your need to feel that your employees and customers will be provided for after the sale, that the buyer has a bright future with an excellent opportunity and the ability to sustain the business. Peace of mind and personal gratification are a result of a win-win transaction.